The well-known soft-drink company Coca Cola has recently
announced that it will drop the controversial Flame retardant ingredient from
all of its products. The ingredient is known as Brominated Vegetable Oil (BVO),
which will be removed from coca cola. The company took this decision of
removing BVO from its products after a teenager Sarah Kavanagh who belongs to
Mississippi submitted a petition against it. Sarah submitted the petition against
BVO as an ingredient on Charge.org and was surprised after hearing that the
company is going to remove the ingredient. The 17-year-old high school student
said that she was excited and happy to see that such big companies are
listening to their customers.
According to Food and Drug Administration Brominated
Vegetable Oil (BVO) is mostly used in fruit flavored drinks as a stabilizer
that flavors oil. But according to Sarah’s petition the ingredient is patented
as a flame retardant, which is not allowed to use in European Union or Japan.
However, the company released a statement on Monday stating that all of its products
are safe and meet the terms of every country where they are sold. It also
stated that the ingredient will be removed till the end of the year and instead
sucrose acetate isobutyrate will be used.
This is big decision that is being taken by such a big international
company, which shows the standard of how it cares about its customer’s choice.
If we take an overview of the company it can be seen that how the stocks of Coca Cola Company were
increasing. Today the stock price of Coca Cola Company is
varying from $40.51 to $40.66. Stock
symbol of Coca Cola Company is KO and it trades under NYSE. The stock graph of KO has also decreased
but it is common in every business.
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