Coca-Cola has four fruit juice plants in Russia out of which
the company has decided to shut down two of the plants and have stated the
reason behind this that its demand is continuously falling and due to such
falling demand the company cannot put in risk hundreds of jobs. Coca-Cola had
invested an amount of $276 billion in the fruit juice company four years back.
The spokesman of Coca-Cola in Russia Vladimir Kravtsov has said in a statement
that the company is going to close two of its fruit juice plants that is run by
Nidan Unit of its, on 1st June. He also stated that some of the
capacity of that Unit which is going to be closed will be transferred to it’s
another unit which know as Multon and this transfer will be done before the end
of this year.
The spokesman Mr. Kravtsov further added that the plants,
which are to be closed, are located in Moscow and Serbia region of Russia. He
also told that about 1,000 staff workers of the units being closed would be
offered jobs at the Multon unit. “The decision of closing the Nidan Unit was
taken after the juice market fell by 5 percent the previous year but in case of
Nidan it was going even more worse than the juice market. In the year 2010 Coca-Cola
bought the Nidan company and then the also the fourth biggest juice making
company of Russia.
In 2005 Coca-Cola bought Multon, it has two plants in Russia
and both the plants are making combined production of more than 790 million liters
of Juice every year. The Russian market researchers Neilson have stated that from
January to September 2013 the Russian Juice market has fallen by 6 percent
year-on-year in terms of volume. Due to the falling of Juice market in Russia, PepsiCo
the rival of Coca-Cola and Coca-Cola itself has faced much competition from the
local Russian brands.
According to Euro monitor data the stock shares of Coca-Cola
was 23.5 percent in the Russian Juice market, which estimated $4.6 billion
in 2013 while all the other local brands increased their market shares the
previous year. One of the main reasons behind the shutdown of Juice plant is
the slowing down of Russia’s economy as it has started to shrink because of the
involvement of the country in Ukraine crisis.
Coca-Cola is however, still one of the world’s most leading
companies whose stock price of today can be seen varying from $40.71 to
$40.95. Besides Coca-Cola the company is also operating in many other drinks
like non-alcoholic beverage concentrator and syrups but it is mostly known in
the world by its flagship product Coca-Cola. It is a multinational American
beverage corporation; manufacturer, retailer and marketer of the above
mentioned drinks and is headquartered in Atlanta, Georgia. Stock symbol of Coca-Cola
is KO and it trades under NYSE. The revenue generated by Coca-Cola last
year was $46.854 billion. Its operating income, net income, total assets and
total equity are $10.228 billion, $8.584 billion, $90.055 billion and $33.44
billion respectively.
If we go through the history of Coca-Cola we may come across
that fact that it is among the oldest companies of the world as John Stith
Pemberton who was a pharmacist invented it in 1886. The company was build up in
Columbus, Georgia. The incorporator of Coca-Cola Company Asa Griggs Candler introduced
the brand and formula of Coca-Cola. The company also owns an anchor bottler in
North America. The current CEO and chairman of Coca-Cola is Muhtar Kent.