Wednesday 9 July 2014

Is the Modern Smartphone Still Relevant?



Today’s smartphone and handheld devices industry is packed with revolutionary concepts and innovative products. Hardware manufacturers from North America to Japan are concentrating all their efforts into creating devices that are somehow distinguishable in an industry that is close to achieving its highest point in terms of advancements. The modern smartphone is quickly becoming synonymous with a black, rectangular slab of glass and plastic, featuring a large touchscreen and cameras. OEMs around the world have apparently found a winning strategy in hardware manufacture and this recipe for success has served them well. However, the times are changing now faster than ever and so are consumer preferences and despite however ingrained the smartphone has become in our day-to-day lives, consumers demand further evolution of the generic design, or better still, a new device to substitute the smartphone entirely.
Companies like Samsung, Nokia, Blackberry and Apple are no strangers to innovative products. They are known to take risks when pushing daring new designs out of the production line and into the world, and even they have somehow managed to stagnate in their efforts. In the face of this global stalemate in innovation, Google has come up with project Ara. A concept phone that features a metallic endoskeleton that serves as the device’s central frame. The external components of the phone are comprised of detachable nodes that add functionality to the device once they are magnetically latched on. This idea was met with the unprecedented support of the general public on early unveilings, despite the fact that the early unveilings did not feature a working prototype, as was promised. But it seems the idea was enough to capture the imaginations of the consumers. Google expects third party manufacturers to produce their own versions of the nodes based on the functionality they would like the phone to have. This way, by the time the device enters full-scale production, there will be virtually infinite combinations of nodes that can be attached to the phone giving it practically unlimited functionality and extending its usable life exponentially. Google claims that this may well be the last cellular device we need to purchase. By the looks of it, they may be right.
But project Ara is still at its core, based on the generic smartphone design, and is not, strictly speaking, a revolutionary change. The devices that are currently posing the truest threat to the survival of the smartphone is the concept of “wearable computation devices” such as the smart watch and the augmented reality glasses.
Research and development into these devices is strongly underway and preliminary reports post better than expected consumer acclaim. Manufacturers have reason to believe that the wearable smart devices will be phenomenal successes once they are available to the general public since they so obviously break the monotony imposed by the smartphone and tablet computer in terms of design and usability.
The way that users will interface with these devices will be revolutionary in its own right. Though early models of the smart watch act as devices that merely enhance the functionality of the smartphone, they are not currently being marketed as stand-alone products. It is expected that the smart watch concept will become a device in and of itself once the manufacturers producing it and the concept itself has gained maturity.
This is not the case with the augmented reality glasses, however. Google has already started the field tests of its beta prototype Google Glass products and the results are extraordinary. Despite facing certain detriments to its success in the form of scandals regarding privacy and personal space invasion, the response to Glass has been largely positive.
Tech analysts also believe that apple will be entering the wearable electronics market sooner or later and with the recent acquisition of Oculus (a virtual reality gaming company) by Facebook, it is apparent that the concept of the wearable computer is gaining steam. Once it is being backed by large companies that have the resources to see this fledgling concept all the way into fruition, large-scale adoption is only a matter of time.

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