Retail Apparel is the Focus of Many Shopping Trips and Marketing Campaigns in the United States

Shopping seems to be a favorite activity for residents of the U.S.  Individuals buy more clothes than they can wear. The clothing industry expends money on the marketing of clothes in an attempt to induce patrons to buy more and more. This activity keeps the retail clothing market vibrant and expanding. Another favorite activity is going sale shopping to try to get a bargain. Entire shipping days in the calendar year are devoted to holding clothing sales that shoppers will come to in order to find bargains. It is almost a game for some individuals throughout the year.

Because of this attraction to shopping and sales, and the stores’ complicity in the shopping game, it is hard to have a realistic assessment of the health of retail apparel clothing sales. The stores in the U.S. especially play games with their financials and then depend on an artificial marker like “black Friday” to put their sales pictures back in the black for the year each year. While consumers are encouraged to cut back in the face of a flagging economy, stores bemoan their slow sales.